Product designer by practice, using a relentless curiosity for people and a systems approach to bring clarity to our world.

Product designer by practice, using a relentless curiosity for people and a systems approach to bring clarity to our world.

PREVIOUSLY

PREVIOUSLY

UX Designer @ Siegel+Gale (Contract)

UX Designer @ Siegel+Gale (Contract)

September 2024 – December 2024

September 2024 – December 2024

Experience Design Intern @ Siegel+Gale

Experience Design Intern @ Siegel+Gale

June 2024 – August 2024

June 2024 – August 2024

Product Design Intern @ Alcōv

Product Design Intern @ Alcōv

February 2024 – May 2024

February 2024 – May 2024

© 2025 Heather Liu. All Rights Reserved.

© 2025 Heather Liu. All Rights Reserved.

CALIFORNIA DEPT. OF PUBLIC HEALTH

End-to-end patient management for California's state HIV treatment program

Created a self-enrollment platform for California's statewide HIV assistance program to target geographical inaccessibility and alleviate clinical burden.

SIEGEL+GALE

Global new brand experience strategy for Unilever's ice cream spin-off

Led end-to-end experience strategy and product design in a 10-week brand activation project, pitched to Siegel+Gale and Unilever leadership.

ROUE

Reimagining a multi-platform accessible live event experience

Built app concept and prototype in a 24 hour design competition, won 3rd place out of 20+ teams.

BILL UP

Streamlined AI-powered bill-splitting

Developed product concept and mobile app design in product thinking-focused UX design class, pitched to industry panelists at the end of the semester.

Product designer by practice, using a relentless curiosity for people and the systems we live in to bring clarity to our world.

PREVIOUSLY

UX Designer @ Siegel + Gale (Contract)

September 2024 – December 2024

Experience Design Intern @ Siegel+Gale

June 2024 – August 2024

Product Design Intern @ Alcōv

February 2024 – May 2024

© 2025 Heather Liu. All Rights Reserved.

Product designer by practice, using a relentless curiosity for people and the systems we live in to bring clarity to our world.

PREVIOUSLY

UX Designer @ Siegel + Gale (Contract)

September 2024 – December 2024

Experience Design Intern @ Siegel+Gale

June 2024 – August 2024

Product Design Intern @ Alcōv

February 2024 – May 2024

© 2025 Heather Liu. All Rights Reserved.

LET'S GET IN TOUCH.

Thanks for visiting! Feel free to reach out if you're interested

in working together or want to learn more about my work.

LET'S GET IN TOUCH.

Thanks for visiting! Feel free to reach out if you're interested in working together or want to chat more about my work.

LET'S GET IN TOUCH.

Thanks for visiting! Feel free to reach out if you're interested in working together or want to chat more about my work.